SALES

Course Name                                                                               Length

Professional Selling over the Phone…………………………………………………..60 hours

Sales Management……………………………………………………………………..60 hours

Sales Skills……………………………………………………………………………...120 hours

 

 

Professional Selling over the Phone

This course offers the student guidelines for preparing the tele-selling workspace and maximizing telesales calls. This course provides processes for preparing telesales scripts and managing telesales calls. In addition, this course offers the student examples of communication techniques, such as implementing components of an effective voice, listening to feedback, and asking questions to increase sales. This course provides processes for gaining feedback from customers, addressing rejection, resolving telesales objections, and closing a sale.

 

Objectives:

¨             Sequence the steps for preparing to write an effective telesales script.

¨             Apply the steps for preparing to write an effective telesales script.

¨             Select qualities of an effective telesales voice.

¨             Identify listening techniques that can improve your tele-selling performance.

¨             Respond appropriately to customers’ communication styles.

¨             Apply the steps for creating a tele-selling plan.

¨             Select guidelines to maximize the effectiveness of your telesales calls.

¨             Choose information you should leave on a prospect’s voice mail.

¨             Select the guidelines for building business relationships with prospects.

¨             Select the guidelines for maintaining relationships with prospects.

¨             Follow the guidelines for building business relationships with prospects.

¨             Follow the guidelines for maintaining relationships with prospects.

¨             Identify ways to overcome negative experiences.

¨             Follow the process for maintaining a positive attitude.

¨             Identify the guidelines for preparing to close telesales.

¨             Follow the process for closing a sale.

¨             Resolve a customer’s objections.

¨             Address a customer’s rejection.

¨             Use techniques for cross selling to customers.

¨             Follow the process for gaining feedback from customers.

 

 

Sales Management

This course covers how to be a successful sales manager, how to select sales professionals, and how to build unity in a sales team. Students will also learn steps for choosing a territory strategy, together with what forecasts sales managers usually develop, the four factors to define when referring to a forecast, and how forecasts are used. In addition, students will learn steps for conducting sales meetings and what can be done to motivate members of your sales team and factors to consider when evaluating motivation levels, as well as various compensation practices to help you keep top performers.  

 

Objectives

¨             Identify the guidelines for ensuring a successful culture and effective processes.

¨             Follow the guidelines for ensuring successful sales management.

¨             Follow the guidelines for interviewing successfully.

¨             Follow the steps for building trust between sales professionals and yourself.

¨             Follow the steps for ensuring that field training is effective.

¨             Sequence the steps for setting performance standards.

¨             Identify the steps for choosing the best territory strategy.

¨             Identify the types of forecasting approaches.

¨             Identify the four factors to consider when making a sales forecast.

¨             Follow the guidelines for ensuring an effective sales meeting.

¨             Follow the steps for clarifying goals in sales meetings.

¨             Identify the actions you can take to ensure that sales team members have high motivation levels.

¨             Identify the functions of a sales compensation plan.

¨             Identify the factors to consider when evaluating motivation levels.

¨             Identify actions you can take to increase your sales team's motivation.

¨             Sequence the steps for addressing substandard sales performance.

 

 

Sales Skills

Students will learn the six basic steps of the sales process, how to understand their client's decision-making practices, how to create and deliver an effective sales presentation and the meanings of commonly used sales terms. Students will also learn the three stages of need. In this course, students will learn how to research market conditions and analyze the competitors using a SWOT matrix. In addition, students will learn when to close during a sales call, some common closing techniques, and how to follow up with clients.

 

Objectives

¨             Ask specific questions to understand people's decision-making practices.

¨             Establish and use a filter system.

¨             Apply the PLEASED acronym to their life and their work.

¨             Establish their credibility.

¨             Follow four rules for speaking with clients.

¨             Implement the six steps of the sales process.

¨             Perform four specific actions before they begin prospecting.

¨             Build a sales network.

¨             Complete six steps when finding solutions.

¨             Apply four guidelines for speaking with clients.

¨             Complete a key-issues matrix when speaking to clients.

¨             Ask specific questions to help them understand clients' decision-making practices.

¨             Complete nine steps when creating a sales presentation.

¨             Create presentations that are persuasive, stimulating, focused, and flexible.

¨             Determine a client's true objections.

¨             Use interpersonal and leadership skills to respond to objections

¨             Obtain a client's written consent to complete the sales process.

¨             Complete three actions to help you when building relationships with clients.

¨             Ask situation-appropriate questions during the sales process.

¨             Respond to a client based on his or her stage of need.

¨             Explain how your product or service meets the key issues.

¨             Manage a client's anxiety by speaking plainly, asking for feedback, and sharing success stories.

¨             Complete the five stages of negotiation

¨             Complete a SWOT matrix.

¨             Choose appropriate clients for an advisory panel.

¨             Narrow the field of prospective clients.

¨             Complete the three steps of the consulting strategy.

¨             Calculate a client's return on investment.

¨             Complete the six steps for solving a client's problems.

¨             Identify a client's key issues and complete a key-issues matrix.

¨             Focus a product demonstration on a client's key issues.

¨             Determine why a client is not ready to buy.

¨             Ask closing questions.

¨             Follow-up with clients.

¨             Use three common closing techniques

 

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